Our Leadership Team

Ed Gillen Headshot

ED GILLEN

CEO and Founder

Ed Gillen, CEO of Altfund, brings 30+ years in equities, options trading, and startup experience to the firm. Prior to Altfund, Ed was the co-founder and COO of Vivify Health which sold to UnitedHealth Group (UNH) in 2020. Prior to this, he held strategic roles in startups such as MEDHOST and ProHost (now OpenTable).

Ed entered crypto during the 2017 boom and has been a major proponent of the industry. As CEO of Altfund, Ed’s primary vision for the company is to provide a safe and effective crypto investment strategy for high net worth families and individuals.

You can find his commentary on the markets on both LinkedIn and Twitter.

 

Bobby McFarland Headshot

Bobby McFarland

Founding Investor/Advisor

Bobby, a founding investor and partner at Altfund, brings 30+ years in technology development. Prior to Altfund, he was a Director at Twitter which acquired his company CrossInstall in 2020. At CrossInstall, Bobby was co-founder and President, handling the daily operations of the company.

Ben Smithee Headshot

Ben Smithee

General Partner & Chief Marketing Officer

Ben is a General Partner & the CMO at Altfund GP, LLC. He oversees planning development and execution of the organization’s brand strategy and marketing with a focus on brand awareness and investor growth. Ben also is the CEO of The Smithee Group (TSG), a Digital Growth Agency. His experience ranges from engagements with global brands such as McDonalds, General Mills, Coca-Cola, EA Games, Cox Automotive, Serena Williams, and Signet, to startups and scale-ups looking to utilize digital and see true performance results. 

Learn More Today.  Invest For Tomorrow.

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